HIA Board Candidate Profile

Jennifer Soltys

Jennifer Soltys

Sales Executive - HPS Food and Ingredients

Candidate Bio

I envision hemp being a sustainable agricultural commodity open to all markets including animal feed. By providing and working with government bodies to obtain approval based on the research and due diligence required for ingredient applications. I believe we can overcome the regulatory hurdles in North America. I am a Sales Associate at HPS Food & Ingredients Inc, Board Member of the Hemp Feed Coalition (HFC) - Member of the Canadian Hemp Trade Alliance (CHTA) - Animal Feed Standards Committee and Owner & Founder of Salesworks Ltd providing products and sales services to Equine and Pet supplement companies. My professional goals include increasing acreage of hemp planted in Canada and the USA through my affiliation with HPS Food & Ingredients. My intent is also to continue to educate the hemp industry and the public about the work of these non profits and their goals of changing the status of hemp in livestock and companion animal feeds. Working together to solidify relationships, while educating and implementing strategies for successful execution of this initiative is my goal. I am passionate and competent in the hemp arena as well as an avid non pro competitor in the reined cow horse arena. I live in Marwayne, Alberta, Canada with my family and I enjoy running, gardening, mushroom picking, kayaking and showing and training my own horses.

Candidate Skills Self-assessment

Corporate Governance / Board Service - Fair to moderate
Nonprofits / Fundraising - Fair to moderate
Business / Management - Fair to moderate
Compliance / Regulatory - Fair to moderate
Policy / Advocacy - Fair to moderate
Safety / Testing - Fair to moderate
Marketing / Public Relations - Fair to moderate
Accounting / Finance - Little to none
Team Building / HR - Fair to moderate
Public Speaking / Media -Fair to moderate
Strategic Planning - Fair to moderate

What vision for the hemp industry motivates you to get involved and try to help make it a reality?

My vision is hemp being approved for all markets, including animal feed.

Because HIA serves all facets of the hemp industry, we have a truly big tent membership with diverse needs, opinions, and perspectives. As a Director, how will you help the organization to effectively balance those factors?

I believe that listening and learning about the diverse membership's perspective and ensuring all viewpoints are considered fairly starting with myself.

What priorities do you think HIA should be focusing on in the coming years in order to best support the hemp industry?

Continue with the current mission set forth in advancing the hemp economy in a sustainable and equitable way. My priority is educating about the status of hemp in animal feed

What aspects of your background and/or character do you think will be most helpful in terms of your ability to be an effective board member?

My experience as a Board member of HFC, member of CHTA - animal feed standards committee.

What would you tell a prospective member about the HIA in order to help them understand the value of joining?

HIA has been representing hemp farms, hemp businesses and hemp consumers for almost 30 years. Their history and experiences make them leaders in the Hemp Industry.